The History

In 2023, Coke White made its debut, driven by the belief that confidence starts with how you feel about your appearance – and nothing beats the feeling of rocking clean, fresh kicks.

We were fed up with so-called "Shoe Cleaning" products that required hours of scrubbing, only to leave our shoes looking barely clean. So, we set out to create a better solution.

Since then, we’ve come a long way, selling over 5000 cleaning bags across Australia and New Zealand. Our mission? To make shoe cleaning effortless while keeping your kicks looking brand new, every time.

Timeless Clean, Superior Care

We believe true cleanliness comes from the right tools. That's why we created the Coke White Shoe Cleaning Bag, designed to keep your shoes spotless without the hassle.

What started as a simple prototype—a mop head wrapped around shoes and thrown into the washing machine—has evolved into a game-changing cleaning solution. With its unique design, our bag protects your shoes during the wash while ensuring a deep clean.

Whether you're a sneakerhead who loves pristine kicks or someone looking for an easy way to maintain your shoes, our cleaning bag is built to deliver exceptional results, every time.