
The History
In 2023, Coke White made its debut, driven by the belief that confidence starts with how you feel about your appearance – and nothing beats the feeling of rocking clean, fresh kicks.
We were fed up with so-called "Shoe Cleaning" products that required hours of scrubbing, only to leave our shoes looking barely clean. So, we set out to create a better solution.
Since then, we’ve come a long way, selling over 5000 cleaning bags across Australia and New Zealand. Our mission? To make shoe cleaning effortless while keeping your kicks looking brand new, every time.
Let customers speak for us
from 202 reviewsI normally soak my white sneakers then wash them in the washing machine. This did a better job than that on a quick wash! Love it!

works great, not perfect but overall really good they come out 90% white

Does the job well. The cleaning bag does leave yellow fluff on shoes for the first couple of times used. The shoe shapers are too big for my sneakers

Works perfectly! Getting them AM1s looking fresh! Just put them through the wash twice first so you don't end up with yellow lint on your sneakers.

Does as advertised, keeps shoes protected and cleans them
Just make sure to clean them a couple times first to reduce the amount of yellow lint that stays on your shoes afterward.

Have cleaned 2 pairs of trainers - both Nike running shoes and they’ve come out looking good
Only comment is once you wash the trainers you need to remove them and then rinse the sleeve but overall pretty happy

Are you kidding?? $50 and my shoes look like this again.. JESUS IM SO HAPPY

Great product, efficient delivery & white shoes again! No faults, purchased another one

Always a bit hesitant buying things online but this is great. Well done! Glad I purchased

Cleans shoes way better than I thought it would. Have purchased more - you can clean multiple pairs at the same time

After all this rain in QLD my shoes were looking 10 years old, $30 to save my $350 pair of shoes was a great investment

I honestly cannot believe this thing worked as well as it did haha... what a game changer.

Timeless Clean, Superior Care
We believe true cleanliness comes from the right tools. That's why we created the Coke White Shoe Cleaning Bag, designed to keep your shoes spotless without the hassle.
What started as a simple prototype—a mop head wrapped around shoes and thrown into the washing machine—has evolved into a game-changing cleaning solution. With its unique design, our bag protects your shoes during the wash while ensuring a deep clean.
Whether you're a sneakerhead who loves pristine kicks or someone looking for an easy way to maintain your shoes, our cleaning bag is built to deliver exceptional results, every time.
The Process
Get Yours Today
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Coke White Shoe Cleaner Bag
4.87 / 5.0
(202) 202 total reviews
Regular price $40.60 AUDRegular priceUnit price / per$58.00 AUDSale price $40.60 AUDSale -
Coke White Ultimate Cleaning Bundle
4.87 / 5.0
(202) 202 total reviews
Regular price $68.60 AUDRegular priceUnit price / per$98.00 AUDSale price $68.60 AUDSale -
Coke White Plastic Shoe Inserts
4.87 / 5.0
(202) 202 total reviews
Regular price $12.60 AUDRegular priceUnit price / per$18.00 AUDSale price $12.60 AUDSale -
Coke White Shoe Drying Bag
4.87 / 5.0
(202) 202 total reviews
Regular price $25.20 AUDRegular priceUnit price / per$36.00 AUDSale price $25.20 AUDSale